the pricing strategy of garnier is commendable as it follows a value for money strategy, meaning affordable prices for good quality products. Garnier has products that range from extremely reasonable to high prices, in order to cater to the needs of people from diverse sections of the society.
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Garnier is the cosmetic brand of loreal company launched in 1904 in france. The brand offers products ranging from hair care and hair colour products for both men and women. This is the second largest brand in the loreal group brand collection (tabassum, 2018).
garnier sets competitive pricing against its rival brands. The base of the marketing mix pricing strategy of garnier is competition offering, demand for a product and type of product. Since the brand has developed variety of products the pricing varies from product to product serving its consumers belonging to varied financial statuses.
Garnier is positioned as a nature- based (green) innovative personal care brand which takes care of your skin.
garnier is positioned as a nature- based (green) innovative personal care brand which takes care of your skin. Garniers positioning strategy is more product based in the sense that it has tried to emphasis individual product properties rather than a common brand image.
Garniers brand strategy of slow systematic growth has been reaping rich rewards. The brand has gained consumer acceptance and retail support across various markets in india. The brand is careful in using the same imagery across various categories.
Reduce 25 of the plastic used in half of garniers brands in the next year.
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